Differentiated Roles and Dispersed Responsibilities (cont.)

• Implementor(national subsidiary in a less strategically important market with just enough competence to maintain its local operation) e.g. Spain, Holland and Belgium in P&G’s Vizier launch
• The Black Hole(unacceptable strategic position where subsidiary is unable to make a dent in the market) e.g. Philips in Japan, Ericsson in the United States and Matsushita in Germany

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