Table of Contents
The Tortuous Evolution of the Multinational Corporation
Primary Attitudes Among International Executives
Characteristics of the EPG Profile
Costs and Benefits of Ethnocentrism
Costs and Benefits of Polycentrism
Costs and Benefits of Ethnocentrism (cont.)
Costs and Benefits of Geocentrism
Costs and Benefits of Geocentrism (cont.)
|
Author: Authorized User
|